zootoo.com goes live!

Challenge
Founded in 2007 in response to the massive pet food recall, zootoo.com is the first community generated Web site devoted to all pet owners. After a beta launch, the zootoo executive team gathered requirements for a rapid site re-design that included an enhanced user experience with new functionality to meet user demand. They needed a flexible agency that was capable of creating a functional and unique expression of the zootoo brand in a very tight timeframe.



Approach
DOOR3 brought strategic design and implementation resources to work with zootoo to come up with a design system that would embody the Web site’s mission and prove usable to a targeted demographic. We worked with senior technology and marketing resources to specify features, design page templates, and develop the Web 2.0 presentation layer that was eventually integrated into their backend systems. Our team went onsite with zootoo at their headquarters, working seamlessly with the zootoo executive, marketing and information technology teams to shorten review turn around and provide rapid, on-the-ground assessments for new features.


Results
“We were able to meet our deadline with more features that initially anticipated. The DOOR3 team was instrumental in supporting our internal technology and marketing teams throughout our aggressive delivery schedule. They stayed with us until the job got done and delivered a complete design system for our new Web site. We look forward to working with them as we expand and grow zootoo to become the number one opinion-sharing web site for pet lovers everywhere.” Marcello De Luca, CEO, Zootoo.

Crown Holdings, Inc. Partner with DOOR3 to Launch New Global Corporate Web Site

Based on Crown's Brand-Building Packaging™ ethos, the site was created to help brand managers, designers, packaging engineers and other specifiers learn more about the benefits of metal packaging. The site also showcases Crown's role as a partner for the design, implementation and production of packaging that increases turnover at the retail shelf, adds differentiation and builds consumer loyalty.

"The launch of our new Website is just one example of how we are building and strengthening relationships with customers and with the industry overall," says John Conway, Chairman of the Board, President and Chief Executive Officer of Crown Holdings, Inc. "The internet offers a fast, direct, and cost-effective medium for us to communicate success in our industry and to address the main market drivers influencing the many industries we serve worldwide."

The new Crown Website covers key trends and technologies in industries from food and beverage to cosmetics and personal care to household and industrial markets. In addition, Crown's five business divisions are represented, giving visitors quick and easy access to product data and direct contact details.

A dedicated Innovation & Design section focuses on Crown's unique innovation skills. Intended to foster creative thinking and be a source for inspiration, this portion of the site features exciting new technologies, concepts and award winning packages, an innovation timeline and much more.

B2B Marketing

“We had the same corporate identity for 25 years. It was time for change. We’ve grown considerably, expanded into new markets, and opened up offices in Europe and Asia. Our logo was no longer reflective of the company we had become. In addition, our identity didn’t reflect the way technology was changing our business.

DOOR3 came in as strategic partner and applied meaningful process and innovative design and technology strategy to our corporate identity needs, both in print and on the Web. As we prepare to launch our new brand in 2005, DOOR3 continues to provide strategic consultation on our brand, marketing and technology needs. They have exceeded our expectations of process and results.”

Kelly Howard
Senior Vice President
ABI Marketing Public Relations

Commercial Mortgage Banking

"What DOOR3 brought to the table right away were relevant expertise, strategic focus, powerful analytical techniques, the ability to really listen to client needs, and a commitment to delivering value on time and on budget."

John McCarthy, Executive Vice President & COO
Community Preservation Corporation (CPC)

Introducing DOOR3

On May 1st, 2007, we officially changed our name for A&N Design Studio to DOOR3. Since our founding in 2002 by Peter Neufeld and Alex Asianov, A&N Design Studio has been providing strategic services to companies of all sizes and in a number of industries. During that time, our services have become focused on helping our clients resolve critical business issues, help them build new efficiencies, and create new customers. While we still provide creative services, the moniker "Design Studio" has been removed in order to better highlight the range and depth of our business strategy and technology services.

DOOR3 provides interactive brand and marketing, business strategy, and in-depth business application development and enterprise architecture services.

For example, we helped transform an isolated IT software department in a leading medical data analytics company into an integrated, efficient, business-driven corporate function by providing integrated SDLC training (iSDLC), business analysis, and spearheading the formation of the Program Management Office to drive projects in a way that kept IT and business fully integrated.

We increased business agility and improved internal operational consistency for another client by unifying their disparate systems and databases into a more robust, and sustainable architecture and developing an online billing application that integrated several databases, and provided that client with a unified, auditable view of their receipts and broker payments.

We documented another client's business-critical eCommerce storefront and spearheaded business analysis for their strategic marketing-driven IT projects. And we continue to deliver unique interactive brand and marketing services to leading B2B companies.

Since our founding, we have worked with a number of leading companies in Financial Services, Online Retail Services, Mortgage Banking and Media & Entertainment, providing critical business consulting services.

Visit our Web site to learn more.